It was originally a young Lorraine maid named Madeleine Paulmier who invented the madeleine, in 1755.
Then, at the turn of the 19th century, Marcel Proust made the madeleine
a “monumental” French delicacy when he wrote his masterpiece “In Search of Lost Time.”
Despite this fame, the madeleine was largely forgotten until 2013, when by a happy coincidence an amateur cook named Valérie Blanc reinvented it, just for fun.
Her novelty: various flavors, savory and sweet. In July 2013 she introduced her unique new madeleines to the market, where they became an instant success.
Valérie Blanc has created a refined and unique world for her madeleines, where only
the finest quality prevails. An elegant world where everyone can find their own
“Madeleine de Proust”!
I raised to my lips a spoonfull of the tea in which I had soaked a morsel of the madeleine. No sooner had the warm liquid mixed with the crumbs touched my palate than a shiver ran through me and I stopped, intent upon the extraordinary thing that was happening to me. An exquisite pleasure had invaded my senses, something isolated, detached, with no suggestion of its origin.
In search of lost time.
Swann’s way, 1913